Since 1991
on the move.

From the snowboard to the bike, and from Bavaria via central Germany back to Lower Bavaria.

It all started in the snow. Today we ride bikes, on trails, gravel and road.

1991

The beginning in the snow

In 1991 PROTECTIVE released its first collection, made for winter in the mountains. The brand was built by people who rode snowboards and bikes themselves and were looking for the right gear for it.

Former PROTECTIVE logo with a red P
Two ski tourers in snowy mountains
Mountain biker jumping in front of snow-covered peaks
Mountain biker in a snowy larch forest
1993

The bike joins in

In 1993 a bike collection was added, for the months without snow.

In the years that followed, the brand grew and moved several times: from Bavaria first to central Germany, later back again. What was learned at each location goes into the collections today.

Former PROTECTIVE World Extreme logo with a bear
Two riders on gravel bikes at Lake Spitzing
Mountain biker mid-jump in front of snowy mountains
Two riders at Lake Garda
Two riders on a mountain pass road in winter
Two gravel riders on a mountain path
Rider on a rocky trail
Two riders laughing
Gravel race on a farm track
Mountain biker on granite rocks in the evening light
2020

Bavarian
Engineered

With the relaunch, the headquarters moved to Passau, on the edge of the Bavarian Forest.

The range focuses on the bike: mountain biking, Gravel and bikepacking. We plan the collection from head to toe. Colours and materials are matched to each other, and the pieces can be combined with one another.

Since then the company has been called F&E Protective GmbH. The managing directors are Fengqi Hou and Michael Bogner. Innovate the Ride.

2023

Arriving in Jahrdorf

From April 2023 we handle logistics ourselves. There was no longer room for it in Passau. Our new home is a 15-minute drive away in Jahrdorf, part of Hauzenberg.

Office, warehouse, showroom and repairs are all under one roof here.

PROTECTIVE company building in Jahrdorf
Showroom in Jahrdorf
Warehouse in Jahrdorf
Photovoltaics on the roof in Jahrdorf

Our site

Since
April 2023
Open space
13,000 m²
Under one roof
Office, warehouse, showroom, repairs
Power
our own photovoltaic system

On site: warehouse logistics, a repair service, a guesthouse for family, friends and team, a free gym for staff on the premises and charging stations for electric cars.

Today

Next
on the move.

The Factory Team races Gravel and mountain bike events in PROTECTIVE and puts our pieces through their paces along the way. Development takes place in Jahrdorf.

Laughing rider with mud on her face after a Cape Epic stage
Cape Epic 2025